3 Reasons Why a Responsive Website Deserves All the Hype
But keeping the present day scenario in mind, it will not be wrong to say that adding responsiveness is probably the best feature which can be a part of a website. Why? Before answering this question, it is important to understand what exactly a responsive design is.
What Does It Mean?
Have you ever noticed how some websites change their size or orientation depending on whether you visit them from a large desktop or a small smartphone? This adaptation is brought about by a functionality known as Responsive Web Design (RWD).
Once upon a time, if someone wanted their website to be viewed optimally, it had to be made for one platform, usually computers. If an attempt was made to access it from any mobile device (smartphones, tablets, etc.), the experience would be unsatisfactory at best.
Back then, most websites were developed separately for desktops and mobiles. Each of them had independent code bases, the need for which has almost been eliminated by recent advancements in responsive designing.
To put it simply, a responsive website design means that the portal is developed in a way to provide an identical user experience across all devices. As a result, all the text and media files get streamlined according to the visitor’s phone or desktop.
Why Should I Care?
Responsive websites not only facilitates cross-platform aesthetics but also provide many distinct benefits over non-responsive websites. Here are 3 reasons why it’s the right time to add responsive abilities to your website: -
1. Multi-device User Support
We live in a world full of internet-enabled devices of different sizes, which means that some people might visit your site from more than one type of device. This means that it is necessary that your website offers a consistent user experience on all the devices, failing which can have a detrimental effect on the overall satisfaction of your visitors.
Just think of this scenario: a customer comes looking for something, and later returns to your website via a different device only to find that your website does not support the second device. Do you think that person will again use the former device to access your site? Well, the odds of that happening are extremely low.
By making sure that your website is fairly equipped to work on all devices uniformly, you do not give your visitors any reason to leave it before they find what they were looking for. This will keep the bounce rate on the lower side and increase the number of repeating visitors.
2. One Site to Rule ‘em All
There is not a shred of doubt that keeping a website updated and maintained is no child’s play. Make that multiple websites and the going gets a lot more difficult, thanks to the significant increase in the workload. This is the exact reason why a responsive website makes more sense.
Another problem with the multiple sites approach is that the mobile sites often feature only a subset of the complete content, which is available on their desktop counterparts. Discrepancies like these lead to the downfall of an otherwise good site.
Remember Newton’s Third Law of Motion: Every action has an equal and opposite reaction. The law holds true here as well. You eliminate some of the content from the mobile site, and your audience might as well eliminate your name from their browsing history.
3. Improved Search Engine Rankings
The search engine giant Google has long recommended taking the ‘responsive’ path while designing websites. A while back, it took this recommendation to the next step by using mobile-friendliness as one of the prime factors to determine the rankings in the search results.
It started rewarding websites with multi-device support and penalizing those which didn’t. This way, making your website responsive can also help in your Search Engine Optimization (SEO) plans, and thus, increase the volume of hits your site gets.
We live in a world full of internet-enabled devices of different sizes, which means that some people might visit your site from more than one type of device. This means that it is necessary that your website offers a consistent user experience on all the devices, failing which can have a detrimental effect on the overall satisfaction of your visitors.
Just think of this scenario: a customer comes looking for something, and later returns to your website via a different device only to find that your website does not support the second device. Do you think that person will again use the former device to access your site? Well, the odds of that happening are extremely low.
By making sure that your website is fairly equipped to work on all devices uniformly, you do not give your visitors any reason to leave it before they find what they were looking for. This will keep the bounce rate on the lower side and increase the number of repeating visitors.
2. One Site to Rule ‘em All
There is not a shred of doubt that keeping a website updated and maintained is no child’s play. Make that multiple websites and the going gets a lot more difficult, thanks to the significant increase in the workload. This is the exact reason why a responsive website makes more sense.
Another problem with the multiple sites approach is that the mobile sites often feature only a subset of the complete content, which is available on their desktop counterparts. Discrepancies like these lead to the downfall of an otherwise good site.
Remember Newton’s Third Law of Motion: Every action has an equal and opposite reaction. The law holds true here as well. You eliminate some of the content from the mobile site, and your audience might as well eliminate your name from their browsing history.
3. Improved Search Engine Rankings
The search engine giant Google has long recommended taking the ‘responsive’ path while designing websites. A while back, it took this recommendation to the next step by using mobile-friendliness as one of the prime factors to determine the rankings in the search results.
It started rewarding websites with multi-device support and penalizing those which didn’t. This way, making your website responsive can also help in your Search Engine Optimization (SEO) plans, and thus, increase the volume of hits your site gets.
As the number of mobile visitors has already surpassed those from desktops, it is now absolutely necessary to ensure cross-platform compatibility of your website. It offers a plethora of benefits with no downsides at all, which makes it a no-brainer for every website!
So, are you ready for a responsive site? For a smooth and hassle-free transit to a responsive website, contact us! We, at AppTech, specialize in providing all-round web solutions which help businesses grow. To know more about Website Design in Carlsbad and its surrounding areas, reach out to us! Give us a call @ (877)720-0022 or drop an e-mail: info@apptechcorp.com
Leave a Comment